CSR “Tender love and Care”
After completing all the post production for two brand TVCs we were asked to complete social cutdowns. We did one better, recommending we create social first executions that could bring the campaign line to life in a more native way.
This also allowed us to show up with seasonal and topical moments, whether Father’s Day or Christmas, baking with CSR sugar could be top of mind!
The social executions ended up being the most effective portion of the campaign, and the most successful social campaign from any brand under the Goodman Fielder portfolio.
All in all we, created ten social first assets with it becoming an ongoing platform for the brand with annual refreshes. Each showcases the relationship between the pack of sugar and the CSR factory employee, leaning into the humour of the scenarios to be effective on social platforms.