Subaru “50 Years”
To support the release of ‘50 years’ special edition cars a 30 second tv ad was created with supporting social resizes, bespoke social first edits using archival footage from the past 50 years as well as film photography, capturing the heritage cars in a heritage medium. With a total of 25 assets for delivery.
The grading process involved a careful examination of supplementary footage specific to each model. This extra footage allowed us to create model specific edits for paid social media delivery.
Animation for the ‘50 years of Subaru’ lockup was crucial as it featured on every piece of creative throughout the campaign and needed to be succint enough for as short as six second edits.
Compositing was employed for endframes in unique social edits, ensuring each setting incorporated brand cues and maintained the premium quality associated with the cars.